Velawcity: The Logo
The Velawcity brand was built after 3 years of working with a brand that was not right for the company (Local Lawyer Guide). The original brand did not convey a strong, bold company. There was a lack of consistency in marketing materials, the website, and general messaging.
The rebrand started with a new strong name, "Velawcity." It conveys strong, bold motion, and also sneaks law into the equation to begin explaining our business. Started as a design brief with the owner of the company, then hand sketches and research, the final logo and mark are bold and original. Follow the process here:
